Nikos Mourkogiannis Quotes.

1. "The Purpose gives the array of these actions coherence, not just at any given moment, but over time, and thus helps ensure that the firm does achieve a genuine specialization, a genuine difference from its competitors. In this way it makes superior profits possible. Purpose"
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

2. "Purpose stimulates the two key forms of action that contribute to the strengths of the firm and thus competitive advantage—innovation and the formation of relationships."
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

3. "Purpose is one that adopts a valued end result for human activity, over a person’s lifetime or the lifetime of an organization."
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

4. "If a company’s reputation-building efforts appear to be somehow separate from its business model, then you suspect they are primarily a corrective to its naturally amoral or immoral inclinations—a medicine to relieve the symptoms but not a cure for the basic disease."
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

5. "Not all companies have a Purpose—but enduringly successful ones do. Purpose"
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

6. "Individuals must take responsibility for their choices and cannot hide behind convention or rules."
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

7. "Purpose reflects the importance people attach to the company’s work,"
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

8. "top management’s purpose needs to be serving customers, not maximizing profit, if it is to achieve long-term competitive advantage.4"
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

9. "This is summarized in the following table. LESS"
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

10. "Act only on the maxim which you can will as a law for all rational beings, and Act so as to treat rational beings always as ends in themselves and never as means only. Kant"
- Nikos Mourkogiannis, Purpose: The Starting Point of Great Companies

  1.                                              Next Page