1. "Succinct is always good in inter-office communications."
- Quote by John Sandford
2. "I'm not a very good writer, but I'm an excellent rewriter."
- Quote by James A. Michener
6. "The profoundest and most excellent dispositions and orders seem very bad, and every learned militarist criticizes them with looks of importance, when they relate to a battle that has been lost, and the very worst dispositions and orders seem very good, and serious people fill whole volumes to demonstrate their merits, when they relate to a battle that has been won."
- Leo Tolstoy, War and Peace: With bonus material from Give War and Peace A Chance by Andrew D. Kaufman
8. "Successwise, you’re better off being good at two complementary skills than being excellent at one."
- Scott Adams, How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
10. "A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place."
- Philip Kotler, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause