Leander Kahney Quotes.

1. "Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'."
- Leander Kahney, Inside Steve's Brain

2. "When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. . . . Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have."
- Leander Kahney, Inside Steve's Brain

3. "Estou procurando um lugar que precise de muitas reformas e consertos, mas que tenha fundações sólidas. Estou disposto a demolir paredes, construir pontes e acender fogueiras. Tenho uma grande experiência, um monte de energia, um pouco dessa coisa de ‘visão’ e não tenho medo de começar do zero. - Steve Jobs"
- Leander Kahney, Inside Steve's Brain

4. "The thing is, it’s very easy to be different, but very difficult to be better."
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

5. "The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons - to make good design, not become stars."
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

6. "We are not interested in design statements. We do everything we can to simplify design."
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

7. "The iPhone When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense. —JONY IVE"
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

8. "He was completely interested in humanizing technology."
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

9. "He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s."
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

10. "if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is."
- Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products