Yvon Chouinard Quotes.

1. "its kinda like the quest for the Holy Grail. Who gives a shit what the Holy Grail is, the quest is what's important. The transformation is within yourself, that's what is important."
- Quote by Yvon Chouinard

2. "How you climb a mountain is more important than reaching the top."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

4. "Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

5. "If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

6. "…the worst thing said about him is that he was "uncurious."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

7. "The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

8. "…most of the damage we cause to the planet is the result of our own ignorance."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

9. "A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

10. "Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means."
- Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

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