Guerrilla Marketing Quotes.

1. "you don't need many. You need only one good one."
- Jay Conrad Levinson, Guerrilla Marketing

2. "If you can't convert those people to paying customers, you'll have failed at one of Internet marketing's necessities—converting visitors to customers."
- Jay Conrad Levinson, Guerrilla Marketing

3. "Because they are so intimidated and worried about making mistakes, they simply don't do it."
- Jay Conrad Levinson, Guerrilla Marketing

4. "if you can talk to them about themselves, you'll have their full attention."
- Jay Conrad Levinson, Guerrilla Marketing

5. "Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet."
- Jay Conrad Levinson, Guerrilla Marketing

6. "Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales."
- Jay Conrad Levinson, Guerrilla Marketing

7. "instead of saying "fifty-five and older," say "fifty-five and better."
- Jay Conrad Levinson, Guerrilla Marketing

8. "Relationship innovation is more important to women than product innovation is."
- Jay Conrad Levinson, Guerrilla Marketing

9. "The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it's the road to respect."
- Jay Conrad Levinson, Guerrilla Marketing

10. "Industry Guarantee Real estate I'll sell your home. Or give you $1,000 cash. Restaurant You'll love our food. Or the next meal is free. Sports therapist We'll stop your pain. Or we'll visit your home and provide a free follow-up session. Dog-walking service We'll be there on time, every time. Or you get a $50 bag of dog food free. Florist Free box of chocolates if our flowers ever disappoint you. Computer repair We'll fix it right. Or repair it free and give you $100 cash. Retail store Double your money back if you find it cheaper elsewhere."
- Jay Conrad Levinson, Guerrilla Marketing