The Paradox of Choice: Why More Is Less Quotes.

1. "Focus on what makes you happy, and do what gives meaning to your life"
- Barry Schwartz, The Paradox of Choice: Why More Is Less

2. "Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

3. "When asked about what they regret most in the last six months, people tend to identify actions that didn’t meet expectations. But when asked about what they regret most when they look back on their lives as a whole, people tend to identify failures to act."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

4. "The alternative to maximizing is to be a satisficer. To satisfice is to settle for something that is good enough and not worry about the possibility that there might be something better."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

5. "We are surrounded by modern, time-saving devices, but we never seem to have enough time."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

6. "On the other hand, the fact that some choice is good doesn’t necessarily mean that more choice is better."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

7. "we have a tendency to look around at what others are doing and use them as a standard of comparison."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

8. "Nobel Prize–winning psychologist Daniel Kahneman and his colleagues have shown that what we remember about the pleasurable quality of our past experiences is almost entirely determined by two things: how the experiences felt when they were at their peak (best or worst), and how they felt when they ended. This peak-end rule of Kahneman’s is what we use to summarize the experience, and then we rely on that summary later to remind ourselves of how the experience felt."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

9. "choose less and feel better."
- Barry Schwartz, The Paradox of Choice: Why More Is Less

10. "Something as trivial as a little gift of candy to medical residents improves the speed and accuracy of their diagnoses. In general, positive emotion enables us to broaden our understanding of what confronts us. This"
- Barry Schwartz, The Paradox of Choice: Why More Is Less

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