You Can Sell: Results are Rewarded Quotes.

1. "The essence of Relationship Selling is when we convert a customer into a client and the seller gains the status of a supplier. It is really a process of forming a business partnership, where each partner not only transacts business but is interdependent in a mutually beneficial relationship, with a common growth objective. Sales can be:    B2B (Business to Business)  B2C (Business to Consumer)  Direct or indirect selling"
- Shiv Khera, You Can Sell: Results are Rewarded

2. "Some people make friends by wining and dining people with the sole objective of doing business with them. Once the usefulness goes, the friendship also goes. It is unfortunate because it is very shortsighted and insincere. One should keep in mind that just because a person is a friend it does not mean they are under an obligation to buy from you. In my career, I have acquired clients professionally and built friendships later, versus making friends with the intention of doing business. Sooner or later, people uncover the ulterior motive."
- Shiv Khera, You Can Sell: Results are Rewarded

3. "Relationship Selling implies long-term commitment, common goals, mutual respect, ongoing trust and cooperation. Informal relationships, many a time, get converted into formal alliances also, helping joint-marketing and co-branding. Establishing a relationship is a series of steps, by and large in sequence only. Jumping steps or changing the sequence could be counterproductive."
- Shiv Khera, You Can Sell: Results are Rewarded

4. "THE DIFFERENCE If I buy a photocopier from you, I have made a transaction and am considered a customer. However, if I start buying all my office equipment from you, I have developed a relationship and have become a client. I have developed a relationship because of which I (the client) keep buying more and more. That’s the difference between transactional and relationship selling. A salesperson’s philosophy is reflected in his behavior and"
- Shiv Khera, You Can Sell: Results are Rewarded

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