4. "There is no shortage of apologists for the ubiquitous highway crud."
- James Howard Kunstler, The Geography of Nowhere: The Rise and Decline of America's Man-Made Landscape
5. "you may hear the UBIQUITOUS LANGUAGE changing naturally while a document is being left behind."
- Eric Evans, Domain-Driven Design: Tackling Complexity in the Heart of Software
7. "The glue that holds together institutions and processes as they undergo massive decentering is cheap, ubiquitous communication."
- Kevin Kelly, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
9. "This ubiquitous feature of human psychology is a process known as adaptation. Simply put, we get used to things, and then we start to take them for granted."
- Barry Schwartz, The Paradox of Choice: Why More Is Less